With the Toronto-Danforth by-election set for March 19 — the first true federal political battle since the election — it’s time to rally behind the local Liberal team.
Tonight, local members are meeting to choose the Liberal candidate for Toronto-Danforth.
We can make sure the candidate they elect and the dedicated team of volunteers behind him have all the money and resources they need to run a campaign that goes toe-to-toe with the NDP and Conservatives.
That’s why I’m asking all Liberals to help us raise the approximately $135,000 the riding and national office can spend during the by-election campaign, before midnight, Monday, February 13.
In fact, our team of volunteers has even cleared a wall at campaign headquarters where they’ll put up a Valentine heart with the name and home town of every donor who supports them. When they’re tired, it’s your name they’ll be looking up at for a boost.
Here’s what it all boils down to. Less time spent fundraising means more time spent building a winning campaign, including:
- Micro-targeting through our state-of-the-art database Liberalist to produce niche advertising flyers and doorknockers;
- Buying billboards, and full page and other ads in local mainstream, multicultural and electronic media;
- Renting tablet computers and smart phones to enter data on the doorstep instead of back at headquarters;
- Holding telephone town halls that introduce our candidate to tens of thousands of voters in a single evening; and
- Expanding our volunteer phone bank operation to identify thousands more friendly voters each night.
We’ve already taken one riding away from the New Democrats in Quebec. Think about the message it will send to win another, Toronto-Danforth.
At the same time, we’ve got strong competition on both sides. Consider how critical it is that we halt the Conservative advance into the Greater Toronto Area. There is no doubt in my mind that this by-election is a critical milestone in the Liberal comeback.
You can also call 1-800-701-7789 (9am – 5pm, ET, Mon-Fri) to donate by phone.
Thank you.
Bob Rae
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