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This video explains everything

Posted by Ian McKay on December 3, 2011 | No Comments

“What is the Million Conversations Campaign and how will it work?”

Since we started fundraising the $1-million it will take to start one million conversations with Canadians in 2012, I’ve been emailed that question a lot.

This video explains everything.

Click here to watch it now – and please donate $10 to help us start 10 more conversations with Canadians next year.

(Don’t forget that because of the generous tax credit on political contributions, that donation will only cost you $2.50 — the price of a cup of coffee!)

As National Director of the Liberal Party of Canada, it’s going to be my job to turn a million dollars into a million conversations.

Politics isn’t rocket science. It’s about people talking to people about the issues they care about, and offering real solutions that make lives better.

Whoever talks to the most people — and builds the strongest relationships — wins.

I’ve got bad news. The Conservatives figured that out eight years ago. They adopted a voter relationship database years before we did, and have since launched a telemarketing operation that makes thousands of calls each day “on behalf of the Prime Minister.”

Their approach is systematic, disciplined and explains why there are two Conservative donors for every Liberal donor – and why they’ve raised over $10-million more than us this year.

We can’t let this continue in 2012 — and we’ve got until midnight, Monday, December 12 to do something about it.

Neighbour-to-neighbour conversations. Living room meetings. National Days of Action on doorsteps. Telephone town halls. And ongoing telephone outreach. This is how modern campaigns are won years before a ballot is cast.

If you want to learn how the Million Conversations Campaign will help us rebuild one million relationships in 2012, you have to see this video.

Click here to watch it now and then please donate – and with $10, your part will be done.

You can also call 1-800-701-7789 (9am – 5pm, ET, Mon-Fri) to donate by phone.

Stay tuned Monday to find out how much we’ve raised so far.

Thank you.

Ian McKay

National Director
Liberal Party of Canada

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  1. Avatar of Martin Showell Martin Showell said on

    No, I’m sorry this video explains nothing. I’ve watched it 4 times now…It does not explain how this will work. It does not explain how the money will be used. And it does not explain why Bob Rae “has given us only 12 days” to raise the million dollars.

    Why 12 days? How, precisely, will the money be used? How does $1 translate to 1 conversation?

    Mr. McKay you say in the post: “As National Director of the Liberal Party of Canada, it’s going to be my job to turn a million dollars into a million conversations.”

    I promise you, I will donate (more) money, if you take the time to explain, exactly, HOW you are going to do that.

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  2. Avatar of Kannan Divakaran Nair Kannan Divakaran Nair said on

    ‘A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty’,not me said,one of world’s greatest leaders.

    Anyone,pls do not try to take things point by point,like in many ads
    ‘conditions apply’.
    My opinion,this 1 million program is not a difficult task.
    Last general federal election,if Harper and team and Layton and team can win the confidence of people in 36 days,then who not we cannot achieve this target in 12 days?……………

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  3. Avatar of Kannan Divakaran Nair Kannan Divakaran Nair said on

    ‘A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty’,not me said,one of the greatest world leaders said.

    Nothing is impossible,another bad news,(may2nd,2011)if ‘Harper and team and Layton and team’ could win the confidence of people in 36 days,why not 1 million in another 9 days……………

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  4. Avatar of Rick Zavitz Rick Zavitz said on

    This posting is not within, my Prime directive I have laid out for my self, but felt, coming this far with my arguments, I could use it as an example.

    The wiser posters here, have clearly laid out the questions of the latest fund raiser.

    The point I would stress, is the one I have been harping on for sometime.
    A code of conduct, mission statement, prime directive, moral-ethics- principal statement-
    whatever anyone would like to call it, for I have, had, no success in driving the ideology home. Everyone seems to have their own reason, why not!

    The Liberal Party continues to send mixed messages, strategies through out the party continue to contradict each other. We are NOT one. We are “i”.
    There is no “i” in team, but LPC has a team of “i”s.
    Why?
    There is no clear direction, “rules, vision, what we stand for” expressed, agreed on, that the Party, members can gauge their operations, decision on.
    The latest example for raising funds, cannot stand up to the scrutiny, of what the LPC wants there image to be, in general terms.
    That would be wrong! We decide, what we want to sell and how, then we all sell it, the same.
    Every action the LPC makes has to fit, be measured by the whole image, LPC is trying to get across and what it stands for. (Its moral compass, so to speak)

    Until LPC adopts such a formula, we will continue to take one step forward, 2 steps backwards. Unfortunately the cliff is getting closer, with each mistep.

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  5. Avatar of Jonathan Lawrence Jonathan Lawrence said on

    My idea of a Holiday Miracle would have been a 12 day respite on behalf of the Liberal Party from asking members for more money.

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  6. Avatar of Patrick Hamilton Patrick Hamilton said on

    I have to say while I still donated to this appeal, and will continue to donate what I can when asked to do so, and continue to be a Victory Fund donor, I have to agree with some of the other posters about the style of the appeal. I would much prefer if the party laid out the appeal in plain, succinct language, stating clearly(like Mr. McKay has done) what the funds will be used for. I dont see the need to couch the language to make it look like a Hallmark card. Perhaps it has been proven that flowery language gains more donations, I dont know….but what this ordinary member would like to see is more substance over style. I know the the party is strapped for cash, and I want to do all I can to make us a more modern, accessible, and viable party….but I also want to be an informed donor. My two cents.

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  7. Avatar of Rick Zavitz Rick Zavitz said on

    Chins up guys.
    as Eddie Murphy, said “The Brothers, don’t like me, making funny, with Stevie” (Wonder)
    Got to be tough and stick to your beliefs. Or you will end up like an conservative MP.
    God forbid.
    If you let them get away with censoring, then we will end up like the Conservative Party.
    One Party, without values, is one party to many.

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  8. Avatar of Stephen Glass Stephen Glass said on

    I can see this is going to be hard work. The urgent need to raise money in order to be a viable political force up to the task of defeating the Harper Conservatives is obvious. There is obviously a need for dialogue, debate and critique but the easiest job is critic and Liberals must avoid what the Conservatives did to themselves for years – run around stabbing each other. No initiative will ever be successful if it is immediately attacked and trashed. Let’s try to pull together. I recommend monitoring the current Obama campaign as a modern example of communicating with your base.

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  9. Avatar of Patricia Beurteaux Patricia Beurteaux said on

    `Whoever talks to the most people’ – of course. Isn’t that what those annoying phone calls at dinner are about? See how they can backfire!

    If we really are going to generate `talking’, let’s do it intelligently. Take some time, GUYS, and design all the steps just as one would do with any project. Too much money is wasted on changing from one `good idea’ to another. With a non-profit background to draw from, I can bear witness to the fact that less will never be more but a little can be used very effectively with some imagination (and opening the doors to not-the-usual players).

    Policy and Process (repeat until you get it). The Why and How will determine the What and the Result. Time spent upfront is time (and $) not wasted later on.

    As for the Liberal Party lagging behind the Cons in tech investment- well, less said …., but how many luddites did it take?

    As an endnote, my riding is one of the many without a website. For shame when many, like me, use the web as our go-to.

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  10. Avatar of said on

    I am totally fed up with all those fund raising campaigns. I would like to cancel my membership AND my Laurier Club donation for now on and please, no more e-mails. Please take note of my resignation right away and cancel my automatic payment for the Laurier Club ASAP.

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    • Avatar of said on

      I just can’t see how I can deal anymore with bringing new members in, especially youth, when I see what kind of stuff they’ll get in exchange for their member card and donation. Put yourself in the shoes of a young new member who decide to log online to become involved, to discover active politic and bring his two cents to the canadian political world… How all that jazz will make him (or her) interested to the liberal party? The website and forum shall be used to more significant stuff than fowarding stuff we already see on the news or to do fundraising. I understand how fundraising is important, especially with the change the conservative did to the electoral law, but all those mails we receive make it look like if politic is a permanent preparation for the next election, a neverending fundraising campaign…
      There is two kind of peoples who will come here and look at the forum and the website: thoses who are already liberal and know the values attached to that political movement, but there is also a lot of people, especially young peoples, who come to find out more about politic, canadian politic, and look for a way to learn more about it, learn more about what is the difference between liberals, conservatives, NDP, ect, and forge their own opinion about canadian politic! Its a way to make the liberal ideology more known, its a way to get peoples interested and involved, its a way to get precious VOTES too!
      I suggest that you come on the website, and look at it the way a young man or women without political knowledge will look at it, looking for anwsers, looking for an ideology to grab and to fight for, and honestly, tell me if our website and forum perform really, and if thoses who want to get involved with the liberals by becoming members will be happy to begin their political life by getting flooded by request for money.
      I am just so tired to fight, since my involvement in the 2008 provincial campaign, to get young peoples to get an interest in politic and to get involved, and then see their interest in politic fade away as they find out that if they decide to register to a party, all they’ll get will be a little card and a lot of begging for money, even unable to meet any known political figure in an event without paying 200$ or more. Its not only a problem that I can see in the federal liberal party but almost all around the country!
      After last election, I decided to register to the Laurier Club in order to give my time and money to help rebuild the party, and in order to get involved. Considering that I earn less than 20 000$ a year, it was a HUGE effort for me but I did it gladly, hoping to be part of it, and to, at last, have a way to focus my effort with the youth in order bring them back to politic. But what I have seen lately, those constant fundraising mails, thoses videos and text published by the party (that look more like press releases than messages to members), the lack of education done about liberals values and ideology (the website is a so important place for that, especially for the peoples with a brand new interest who are in the process of searching and browsing around), it just blew up my entousiasm and desire to go foward. I can’t possibly tell to the young peoples I chat and work with to log on the website and to become member knowing what they’ll get in exchange.
      Money is important, I agree, but look what happened to the NDP last election; of course, they had Jack, but in the money point of view, they had no funding compared to what the liberals had back then. Money is important but its not everything! Education, sharing of value, debate about the party orientation for the futur, thats what a political party is all about and with the conservatives leading the country, those task are more important than ever. That is what will probably make a difference next election, and more important, that’s what Canadians need!

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      • Avatar of Martin Showell Martin Showell said on

        Stéphane:

        You make some very good points and I agree with you. I tried your suggestion of looking at liberal.ca as a new visitor. A very good idea. I wanted to take this conversation into the Community area (http://www.liberal.ca/groups/canada/) and so I posted a much longer response there.

        I hope you will take the time to read it.

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        • Avatar of said on

          Wow thank yoy Martin! Its very nice! You really talked my mind better than I can do with my poor english. Its nice that you brought it there. It illustrate well my concern about the website and forum: I never found that page of the forum before, I did not even knew it existed (even if I spent hours browsing the website lately). Thank for that, its very nice and let just hope some people in the party will take the time to think about it. I always been a liberal, since the first time I voted; I even had a family member in the Trudeau cabinet. For me, its a long family tradition to be liberal and to share liberal values. I did my homework, reading about the history of Canada, I can talk about Wilfrid Laurier, Pearson, Trudeau and the others for hours; I read most of the book released about those topic, in both french and english. The liberal party of canada did mistakes, sometime huges, but still, its the party who really built Canada and was looking to make us a better nation, an example for the world and make us, citizens, proud to be Canadian all around the world. During the 1995 referendum, even if I was in a region where the “yes” was around 70%, I fought for Canada, as a young man, and I took the punchs it involved, both publicly and physically, believe me, but I often felt left behind by the party, even when a liberal prime minister was elected in my own region. I spent time working for the campaigns, washing floor, setting the chairs around, getting some young peoples to the meetings during the election to be seen in the audience. But when it come to time to share idea, have meetings to discuss importants issues, its always those with the big wallet who had invitation or peoples like me where unable to afford to go there. Democracy is great, its the best system that ever existed in the political arena, no question about it, but in many place now, including the party, it seem like, to have a democratic voice, you must first be part of some kind of elite… If the liberal party succeed at returning to a real exchange with EVERYONE and a real sence of education about the liberals values, I have no doubt that the party will rise again and becoming again the voice of the Canadian nation.

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          • Avatar of Stephane Boisvert Stephane Boisvert said on

            Thank you Stéphane and Martin for your input. It is always valuable as we continue to advance the website and try to always better it. You are correct that in its current form it is very member centric and not very outward (as in new, non-liberal) focused. This is in part because of the period of rebuilding we are in and we want to help members connect to each other with the Liberal.ca community http://www.liberal.ca/groups/canada/ for example. It is always a challenging balancing act and one that we must always try to adjust course to maintain. We will definitely keep your feedback in mind when we do our next set of changes to the site.
            Again thank you for taking part in the conversation.

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            • Avatar of Martin Showell Martin Showell said on

              Stéphane Boisvert,

              I understand that we are rebuilding the website, and trust me, I know what that involves.

              But what I am mainly talking about is the first impression of new and potential members/donors to liberal.ca … right now.

              And I hope someone will bring the following to the attention of the leadership…

              We are now up to 5 CONSECUTIVE blog postings asking for money, going back to December 1st. That is, on the HOME PAGE of liberal.ca! A couple more of these and they will have pushed all other blog postings off the bottom of the page, meaning that our home page will be nothing but appeals for money.

              I understand the need to raise money…I do, really.

              But for over a week now, no one in our party’s leadership (those that are able to post to the home page blog) have had anything else to say? Nothing worth a blog post has happened in over a week?

              . What about the excellent speech by Kirsty Duncan on climate change and the Durban conference?

              . What about a comment on the anniversary of the École Polytechnique massacre and how the CPC has killed the long gun registry?

              . Not one post on the CPC Crime bill?

              . And where does the LPC stand on the announcement in Washington yesterday between Mr. Harper and Mr. Obama?

              But when people come to liberal.ca, looking for our policies and our position on these and other important topics all they see (right now) is post after post after post of appeals for money. If I was young and interested in learning about the Liberal Party and maybe getting involved with them…this is not what would get me interested.

              Hopefully after this current campaign ends we can get down to the business of actually HAVING a political party instead of just raising money for one.

              In the meantime…couldn’t someone, write something, that isn’t about fund raising? Just stick it in there before the next campaign appeal?

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              • Avatar of Jonathan Lawrence Jonathan Lawrence said on

                I couldn’t agree more with Martin’s comments. This website, first and foremost should be focused on inspiring, uplifting, and engaging current members while encouraging others to join by showing them what we are all about. Currently, a casual visitor could come to only one conclusion on what we are about, fundraising. Granted, as others have stated, fundraising is an important factor for any party, but increasing funds cannot be separated or put on a pedestal above other party functions. What are our policies, platforms, what are the principles and values of the party? How can I get engaged in policy development? What are the current debates in Parliament and where do our MP’s stand? If you get members engaged, make them feel like they are part of a family of like-minded individuals, the money will come. We need to look at this in a more holistic fashion instead of a constant monocular focus on fundraising fundraising fundraising. You have to give people something to believe in, establish trust, show them what they are part of, and make them actually care first. If you can achieve those goals, you may not even have to run campaigns, the money will just flow like a river downstream.

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    • Avatar of André Brisebois André Brisebois said on

      Bonjour Stéphane,
      It is unfortunate that your frustration is so strong that you wish to take these steps. Since the current government has eliminated the political party subsidy, this means that all political parties are now 100% dependent on donations. Our members’ and supporters’ donations keep us going and strengthen us so that we are able to represent their political views and challenge the Party in power each time it steps out of line.
      With that said, I can confirm that your message was received and that all requested steps have been taken.

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      • Avatar of Jonathan Lawrence Jonathan Lawrence said on

        Andre,

        I trust that in lieu of Stéphane Normandin’s recent comments with respect to the recent overzealous fundraising campaign strategy on behalf of the Liberal Party, that you will inform the Party leadership that fundraising can in fact be taken too far and can also backfire resulting in a loss of members and the corresponding loss of their current contributions. In order to avoid this in the future, you may find it in the Party’s interests to reduce funding drives to a quarterly affair. A new fundraising drive every three months is reasonable. A new fundraising drive for every week of the year to the average member is completely outrageous. Please relay this to the leadership before you find more members following Stéphane’s lead.

        Thanks,

        Jon Lawrence

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        • Avatar of André Brisebois André Brisebois said on

          Noted. Will do and thanks for the constructive feedback.

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          • Avatar of Ken Cunningham Ken Cunningham said on

            If i could just add my two cents to that. I’m fairly sure most of us who are complaining about fundraising are complaining more about style over substance rather then outright defying the party over fundraising per se; i think we get[ if somewhat relunctantly on my part] the necessity to confront the tories in particular on all levels via fundraisinf activities – no argumemt. Again, it’s not the ends but the means.I note that follow up comments from Mr Mckay and Mr Goodale contain pointed explanations for this very thing – yes we are behind the eightball! Action is needed perhaps more than words right now to some degree.
            Speaking for myself, i don’t want slick marketing and appeals to holiday sentiment. But i am open to honest, unvarnished facts.
            As a last[ and i promise last] point i wish to reregister my disapproval of the practise of removing critical comments on dubious grounds ie., it looks like censorship even if it isn’t in the strictest sense, or intended to be. I’m aware of the rules. I’ll do my best to play within them. But may i humbly suggest the party loossen its tie just a tad on this one? After all, as you say, we here are not conservatives.
            Thx KC :)

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  11. Avatar of Ken Cunningham Ken Cunningham said on

    Found them! Sorry ’bout that!

    ok i’m going to shut up now and think about over the week as i said earlier.

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  12. Avatar of Ken Cunningham Ken Cunningham said on

    Man this only gets worse. I see that half a dozen or so comments have also been removed from the community blog – most of which were merely arguing for access to the upcoming covention via online technical means [if the party wants our donations] and an opportunity to vote online. Now i’m mad all over again. This is all so petty and unnecessary.

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  13. Avatar of Doug Doug said on

    As an update, I also received a “Policy” notice e-mail from André Brisebois at 12:31 pm (though I expect it is auto-generated) just as I was composing my comment (above, submitted 1 minute later), So I will widthdraw my note about a lack of courtesy.

    It appears my comment caught attention over on Parliament Hill as well. I received a personal call from Ian McKay just after 2 pm asking me to share my concerns with him by e-mail, which I will do.

    I won’t be cancelling my VF & individual contributions just yet.
    Let’s keep working towards building a truly member-drive organization. Thanks for hangin’ in there guys.

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  14. Avatar of Martin Showell Martin Showell said on

    Yes, I just got an e-mail telling me that post was removed. We’ve been bad little liberals haven’t we :-) I feel duly chastised and will hang my head in shame. Funny though, I made the exact same post on the community page, and that one is still there. I guess no one with the power to to make Andre censor us bothers to read that page.

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  15. Avatar of Ken Cunningham Ken Cunningham said on

    Thx for bringing this up Doug. I thought one of my comments had gone too – now i find its two. I wiil not tolerate this personally. I haven’t checked my email yet but i expect there’s no explaination there either.
    I wiil not contribute to the LPC again until there is a least an attempt at explaining what this is about. Arbitrary censorship of members for the merest perception of negativity is appalling.I am considering pulling out from the party altogether now. This is not the actions of my Liberal Party!

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  16. Avatar of Ken Cunningham Ken Cunningham said on

    Yes i’ve just read my notice too. I wish i had read it before blowing my stack above, but really attacking someone, using inappropriate language when i asked only for an adult conversation!! [ and quoted the key parts of Mr Mckay's post too, which i really liked]…my but the party is touchy these days. So it wasn’t quite arbirary censorship and for that i must apologize but this has really made me reconsider if i’m the person the Liberal party wants. I’ve been accused of being unnecessarily argumentative before this and occasionally rude[ and i don't mind at all being told that en clare on line!] but pretending that blunt criticism of party strategy is somehow offensive and injurious to useful debate is frankly silly.[guess enfamille is out then?]
    I’ll give it the weekend to think about whether i’ll stick around, since this is much larger then my hurt feelings.[ actually i'm amused. I find it kindergarten stuff. Man this party has to toughen up to get back into the big leagues :)]

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  17. Avatar of Jonathan Lawrence Jonathan Lawrence said on

    Doug, Ken, and Martin,

    If you guys would re-post your removed posts, I would then request others to copy and paste those comments under their own names as well to ensure that your views remain heard. If they wish to invoke censorship, then would should provide an effective response to ensure these tactics fail and ultimately cease to be practiced. I’ll keep an eye out for your newly posted comments.

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  18. Avatar of Doug Doug said on

    @ Martin…

    Thanks for bringing up the matter of six comments being removed from the “Holiday Miracle” thread a short time ago – including the one in which I posed six questions seeking answers on who is responsible for coming up with this initiative.

    I also notice that my comment posted on this thread – also asking questions – of Ian McKay, was removed this morning as well.

    Obviously, these comments were NOT lost by accident. They were removed on purpose. Censorship is alive and well on Liberal.ca.

    I will admit that my comments were somewhat negative, and that I did not expect any response to my questions. I posted them more as a test to proved that censorship DOES exist on Liberal.ca, and I was proven correct.

    I should note that I am already familiar with a previous incident of censorship that took place on En Famille last fall – which I cannot share on this website; suffice to say that Ian McKay was involved with it.

    In today’s case, we also learn that courtesy is not a consideration. No attempt is made to advise the author – by e-mail – of comments being removed along with the reason for them being removed. They are simply removed and ignored.

    I am deeply concerned over this matter, particularly as I have contributed a significant amount of vounteer time to several ‘grassroots’ initiatives, and really enjoy the working relationship I have within my EDA executive.

    This matter gives me cause to stop my VF contributions to the Party because I no longer have faith that the ‘Top Grass’ in our Party are genuinely interested in putting the Party’s membership first.

    In closing, I expect this comment to be removed shortly as well, though I will record the time it was posted and keep a copy of it as I did for the other two comments that have already been removed.

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  19. Avatar of Martin Showell Martin Showell said on

    Mr. McKay,

    Thank you for taking the time to respond. I certainly understand the need to raise money, and all the areas you intend to spend it are sensible and worthwhile.

    What I took (and still take) exception to was the way the campaign was handled. I do not like Mr. Rae’s “holiday miracle” reference, I do not like the timing of the campaign (why “compete” for my dollars at this time of year), and I still do not see any direct correlation of $1 = 1 conversation – it’s just a slogan – its success cannot be measured, and therefore there is no accountability.

    In keeping with my promise, I was about to contribute another $10, but I thought perhaps I would first go and delete the comment I made on the original blog “12 days for a holiday miracle” as it probably wasn’t helping the campaign much. Much to my surprise I see that it has already been removed along with a few other negative comments from some other members. Censorship? I certainly hope not – I hope this is just some kind of technical glitch.

    So, I will hold off on making any further contributions at this time – while I consider whether this is the way I want my money used.

    I do have a suggestion for another campaign – how about in February when Canadians start getting tax returns, you ask members to consider contributing that portion of their returns that came from this year’s donation? e.g. If I contributed $10 and I get a $7.50 tax credit, why not give the $7.50 back to the LPC? Just a thought…

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