Choose Forward: Liberals launch new national advertising and digital engagement campaign

Papineau, QC – With eight weeks until Canadians head to the polls, Justin Trudeau and the Liberal Party of Canada are launching an innovative new advertising and digital engagement campaign focused on the choice facing Canadians in October’s important election.

A series of new national ads featuring Justin Trudeau will begin airing on television this week, as part of a comprehensive and digitally-integrated advertising experience that also includes a large-scale online campaign, a new website, and featured stories from Canadians who have a personal connection to Canada’s progress since 2015. It also includes the launch of the Liberal Party of Canada’s official 2019 campaign theme: Choose Forward.

“The Conservatives like to say they’re for the people, but then they cut taxes for the wealthy and cut services for everybody else,” says Justin Trudeau, Leader of the Liberal Party of Canada. “In October, we’ve got a choice to make: Keep moving forward and build on the progress we’ve made, or go back to the politics of the Harper years. I’m for moving forward — for everyone.”

Justin Trudeau highlights how Conservative politicians have consistently opposed the Liberal government’s progress to help people, including:

  • Raising taxes on the wealthiest one percent, so we could lower taxes for the middle class
  • Creating the Canada Child Benefit, which gives hundreds of dollars each month tax-free to families across Canada
  • A real plan to fight climate change that will reduce pollution and put more money in Canadians’ pockets

Canadians will have an important choice to make in this fall’s election. While Conservatives are focused on going backward with cuts to vital services that families rely on, Liberals are focused on moving forward with our positive plan to invest in the middle class.

To view the ads and Canadians’ stories, visit ChooseForward.ca